Let's co-create the future of teas, beverages & food.
Partner with Japan's leading product innovation experts.
Why Choose Us?
We blend craftsmanship with global experience and cutting-edge technology to transform your tea, beverage, and food ideas into reality. From co-creating concepts and selecting the ideal ingredients to breakthrough design and precision manufacturing, we deliver innovations that create moments of joy, spark inspiration, and foster lasting emotional connections and brand loyalty.
Expert Team
Our experts in culinary arts, food science, manufacturing, marketing, branding and consumer insights bring deep industry experience and a long track record of success.
Innovation Infrastructure
Our state-of-the-art innovation center in Japan, 8 factories, and proprietary tools, processes, & technology deliver market-ready solutions that captivate customers & outpace the competition.
End-to-End Innovation
We deliver seamless, end-to-end solutions; from consumer-insights driven ideation to formulation, scaling and commercialization.
Integrated Expertise
Our Innovation Center & global network optimize innovation, reduce costs, enhance quality & speed to market.
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How It Works
Client-Driven Innovation
At Haruna Co-Create, we understand that every client faces unique challenges in their brand and product innovation journey. That’s why our approach is entirely customer-focused. We collaborate closely with you, combining our experts, cutting-edge technology, proven processes, and proprietary tools to co-create breakthrough solutions tailored to your specific needs. With Haruna Co-Create, no challenge is too big, and no opportunity is out of reach.
Here are some of the common innovation needs we co-create with our partners:
1
Innovation Driven
Client Need: Develop unique, market-ready products that align with evolving consumer demands.
Examples:
• Modernizing portfolios with plant-based or clean-label offerings.
• Launching novel, disruptive products.
2
Market Entry or Expansion
Client Need: Confidently enter new product categories, markets or channels.
Examples:
• Expanding into ready-to-drink beverages.
• Diversifying a restaurant menu into retail-packaged goods.
3
Consumer Insights Translation
Client Need: Transform consumer trends, insights and data into actionable innovations.
Examples:
• Meeting demand for sustainability and health-focused products.
• Introducing trend-based flavors or formats.
4
Speed to Market
Client Need: Accelerate launches to capitalize on trends or respond quickly to competitive challenges.
Examples:
• Launching product emulations quickly.
• Startups capturing fleeting market trends.
5
Technical or Operational Challenges
Client Need: Solve formulation, production or scalability issues.
Examples:
• Overcoming challenges with texture, shelf-life, or cost optimization.
• Positioning innovative ingredients for market entry.
6
Brand Differentiation
Client Need: Stand out in crowded markets with unique value propositions and differentiated product features, benefits and functionality.
Examples:
• Repositioning mid-tier brands as premium or health-focused.
• Creating niches in competitive categories.
7
Validation & Risk Mitigation
Client Need: Ensure products meet expectations and technical standards before launch.
Examples:
• Testing new flavors, formats, or concepts with consumers.
• Startups validating MVPs (Minimum Viable Products) for investors.
8
Consumer Insights & Market Analysis
Client Need: Understand market trends and consumer behaviors to guide product strategy.
Examples:
• Identifying emerging dietary preferences or flavor trends.
• Addressing gaps in existing product categories.
9
Brand/Product Strategy
Client Need: Create breakthrough brands and/or align products with brand identity and market positioning.
Examples:
• Developing a cohesive brand narrative for a product line.
• Crafting strategies to stand out in saturated categories.
10
Ideation & Concept Development
Client Need: Generate consumer-centric, differentiated and creative product ideas that resonate with the target customer.
Examples:
• Brainstorming breakthrough ideas for new product lines.
• Exploring flavor and format combinations to capture attention.
11
Commercialization & Scale-Up
Client Need: Transition smoothly from R&D to large scale production in local market.
Examples:
• Navigating manufacturing challenges during scale-up.
• Selecting co-manufacturers and conducting plant trials.
12
Ingredient Discovery & Application
Client Need: Leverage novel ingredients to improve functionality and appeal to create a differentiated value proposition.
Examples:
• Incorporating alternative proteins or functional ingredients.
• Enhancing texture, flavor, or nutritional value through new solutions.
13
Regulatory Compliance
Client Need: Meet all legal and regulatory standards in target markets.
Examples:
• Ensuring clean-label claims meet regional standards.
• Navigating ingredient restrictions for international markets.
FAQs
Commonly Asked Questions
Everything You Need to Know About Partnering with Haruna Co-Create
Our primary clients include retailers, engaging with their strategies to create unique and differentiated private brands, consumer packaged goods (CPG) companies seeking to create differentiated, consumer-driven products; entrepreneurs, venture capitalists, start-ups, and private equity firms aiming to bring fresh, disruptive ideas to market with comprehensive support from concept to commercialization; and foodservice operators such as restaurants and cafes looking to introduce unique, trend-setting menu innovations.
At Haruna Co-Create, we understand that every client’s business needs are unique. That’s why we offer tailored collaboration models designed to fit your specific goals, challenges, and growth stage, we adapt our approach to align with your vision.
By combining our expertise in innovation, manufacturing, and market trends with a flexible engagement structure, we ensure that our solutions are not only effective but also deeply integrated with your business strategy and needs. This personalized approach allows us to co-create impactful products and strategies that deliver measurable results.
At Haruna Co-Create, we don’t believe in a one-size-fits-all approach. Instead, we tailor our process to the specific needs of each client and project. Whether it’s a Commercialization and Scale-Up initiative or a Consumer Insight Translation project, we use proprietary processes uniquely designed for each type of challenge.
For example:
• Commercialization and Scale-Up: We focus on refining formulations, optimizing production, and leveraging our integrated manufacturing network to ensure seamless scalability and speed-to-market.
• Consumer Insight Translation: We dive deep into market research and consumer trends, using our tools and expertise to translate insights into innovative, market-ready products that resonate with your audience.
By aligning our methods to your objectives, we ensure that every project is efficient, impactful, and tailored to achieve the results you need. This flexibility and precision are what set us apart.
The timeline for results varies based on the complexity and scope of the project. For certain projects, turnaround can be as short as a few months, but more intricate projects may take longer depending on specific requirements, such as research, prototyping, and scaling. At Haruna Co-Create, we prioritize precision and quality, ensuring every project meets your expectations while working efficiently to deliver results.
Comprehensive end-to-end solutions from ideation to commercialization.
End-to-End Innovation
Optimizing innovation, reducing costs, ensuring viability.
Innovation Center + Plant Integration
Agile R&D and open innovation for market leadership.
Agile R&D + Open Innovation
Perfect blend of Japanese craftsmanship with modern innovation.
Global Experience + Local Knowledge
Flexible collaboration models for innovation and growth.
Tailored Engagements
Innovative Product Development
“Working with Haruna Co-Create was a game-changer for us. Their team took our vision for a premium Japanese tea-based beverage and turned it into reality with unmatched precision. The process was seamless, and the end result exceeded both our expectations and our customers’ delight.”
Accelerating Time-to-Market
“We partnered with Haruna Co-Create to launch a new product line on a tight timeline. Their expertise in formulation and manufacturing integration allowed us to go from concept to commercialization in record time. Their support was invaluable in staying ahead of market trends.”
Japanese Craftsmanship and Expertise
“Haruna Co-Create’s mastery of Japanese flavors and craftsmanship truly sets them apart. They helped us create a line of artisanal beverages that combine tradition and innovation, perfectly tailored to our target market’s preferences.”
Market Expansion
“Haruna Co-Create guided us through launching our first Japanese-inspired product for the global market. From consumer insights to ingredient sourcing and manufacturing, they were with us every step of the way. We couldn’t have done it without their expertise.”
Out of the Box Problem Solving
“We faced significant challenges in scaling our product, but Haruna Co-Create provided innovative solutions to overcome them. Their expertise in manufacturing and their agile approach saved us both time and money.”
Collaborative, Co-Create Approach
“The Haruna Co-Create team treated our project as if it were their own. Their collaborative spirit and transparent communication made us feel like true partners, and the final product reflected the synergy of our teamwork.”
Reviews
Read our customers’ experiences.
Hear directly from our clients about their experiences and the results we’ve achieved together.