About Us
Crafting the future of food and beverage, today.
With nearly 30 years of product development and manufacturing expertise, Haruna Co-Create is your partner for end-to-end food and beverage innovation.
Our Team
Meet the Experts
We are committed to delivering innovative, customer-focused solutions driven by Japanese craftsmanship and modern expertise. Learn more about our values and the team bringing your vision to life.
Peter Thomas
Chief Innovation Officer
Shuichi Mihara
Logistics Strategist
Shinji Nakamura
Logistics Expert
Kamimura Hideyuki
Logistics Specialist
Masato Matsuo
Beverage Technologist
Tsutomu Konita
Tea & Flavor Specialist
Reiko Kouda
Product Developer
Yutaro Sakurai
Consumer Insights Analyst
Ayano Inoue
R&D & Ingredient Expert
Takashi Matsuda
Brand Strategist
Mitsuhiro Yokozawa
Quality Assurance Manager
Kenichi Matsui
Commercialization Manager
Yuko Watanabe
R&D & Ingredient Expert
Hironobu Asanoma
Sustainability Expert
Daichi Sujihara
Marketing Specialist
Akina Matsumura
Branding & Design Specialist
Katsuyoshi Iizuka
Manufacturing Expert
Keiji Takahashi
Product Development Expert
Takayuki Okamoto
Commercialization Expert
Yutaka Atoda
Ingredient Specialist
Yuko Iwaori
Marketing Specialist
Kenji Koike
Technical Innovation Specialist
Daisuke Kobayashi
Global Commercialization Expert
Pavares Prayoonhong
Product Development Expert
Natthawee Supannawong
R&D Expert
Sujrittar Tonbun
Market Expansion Expert
Mamoru Matsushita
President, Haruna Thai Asia
Kumi Miyaba
Global Trade Expert
Hisako Ikeda
Global Trade Expert
Hiromi Ebihara
Product Development Expert
Yuki Ozuka
Product Development Expert
Keiko Watanabe
Product Development Expert
Miwa Hashimoto
Product Development Expert
Hiromi Yamamoto
Product Development Expert
Miwa Hashimoto
Product Development Expert
Ryosuke Matsumura
Product Development Expert
Shinichi Yamamura
Marketing Strategist
Moeko Kabumoto
Marketing Strategist
Toru Nakakubo
Marketing Strategist
Our Values
Customer First
We place our customers at the heart of everything we do.
We put our customers first, creating tailored, impactful solutions that exceed expectations.
Rooted in Japanese takumi, we uphold precision, quality, and mastery in every aspect of our work.
By blending traditional expertise with cutting-edge technology, we deliver forward-thinking solutions.
Success comes from co-creating with our clients and partners through trust and open communication.
We are committed to creating long-term value while minimizing environmental impact.
Innovative Product Development
“Working with Haruna Co-Create was a game-changer for us. Their team took our vision for a premium Japanese tea-based beverage and turned it into reality with unmatched precision. The process was seamless, and the end result exceeded both our expectations and our customers’ delight.”
Accelerating Time-to-Market
“We partnered with Haruna Co-Create to launch a new product line on a tight timeline. Their expertise in formulation and manufacturing integration allowed us to go from concept to commercialization in record time. Their support was invaluable in staying ahead of market trends.”
Japanese Craftsmanship and Expertise
“Haruna Co-Create’s mastery of Japanese flavors and craftsmanship truly sets them apart. They helped us create a line of artisanal beverages that combine tradition and innovation, perfectly tailored to our target market’s preferences.”
Market Expansion
“Haruna Co-Create guided us through launching our first Japanese-inspired product for the global market. From consumer insights to ingredient sourcing and manufacturing, they were with us every step of the way. We couldn’t have done it without their expertise.”
Out of the Box Problem Solving
“We faced significant challenges in scaling our product, but Haruna Co-Create provided innovative solutions to overcome them. Their expertise in manufacturing and their agile approach saved us both time and money.”
Collaborative, Co-Create Approach
“The Haruna Co-Create team treated our project as if it were their own. Their collaborative spirit and transparent communication made us feel like true partners, and the final product reflected the synergy of our teamwork.”
Reviews
Read our customers’ experiences.
Hear directly from our clients about their experiences and the results we’ve achieved together.
FAQs
Commonly Asked Questions
Everything You Need to Know About Partnering with Haruna Co-Create
Our primary clients include retailers, engaging with their strategies to create unique and differentiated private brands, consumer packaged goods (CPG) companies seeking to create differentiated, consumer-driven products; entrepreneurs, venture capitalists, start-ups, and private equity firms aiming to bring fresh, disruptive ideas to market with comprehensive support from concept to commercialization; and foodservice operators such as restaurants and cafes looking to introduce unique, trend-setting menu innovations.
At Haruna Co-Create, we understand that every client’s business needs are unique. That’s why we offer tailored collaboration models designed to fit your specific goals, challenges, and growth stage, we adapt our approach to align with your vision.
By combining our expertise in innovation, manufacturing, and market trends with a flexible engagement structure, we ensure that our solutions are not only effective but also deeply integrated with your business strategy and needs. This personalized approach allows us to co-create impactful products and strategies that deliver measurable results.
At Haruna Co-Create, we don’t believe in a one-size-fits-all approach. Instead, we tailor our process to the specific needs of each client and project. Whether it’s a Commercialization and Scale-Up initiative or a Consumer Insight Translation project, we use proprietary processes uniquely designed for each type of challenge.
For example:
• Commercialization and Scale-Up: We focus on refining formulations, optimizing production, and leveraging our integrated manufacturing network to ensure seamless scalability and speed-to-market.
• Consumer Insight Translation: We dive deep into market research and consumer trends, using our tools and expertise to translate insights into innovative, market-ready products that resonate with your audience.
By aligning our methods to your objectives, we ensure that every project is efficient, impactful, and tailored to achieve the results you need. This flexibility and precision are what set us apart.
The timeline for results varies based on the complexity and scope of the project. For certain projects, turnaround can be as short as a few months, but more intricate projects may take longer depending on specific requirements, such as research, prototyping, and scaling. At Haruna Co-Create, we prioritize precision and quality, ensuring every project meets your expectations while working efficiently to deliver results.
Our Vision
President and CEO of Haruna Beverage Inc.
Haruna Group CEO
Haruna Co-Create embodies the concept of “co-creation,” working in alignment with our partners to shape the future of beverages and food. We believe the future lies in creating true added value; moments of palpable delight and inspiration when consumers experience something truly delicious for the first time. These moments draw them back time and again to the product, brand, and store, seeking to relive what we call 潤う幸せ, or “the joy of refreshment.”
By delivering true added value, we believe we can make the world and consumers’ lives more beautiful and joyful, the source of long-term competitive advantage for our customers. Haruna is dedicated to the discovery and development of true added value, fulfilling the dreams and aspirations of our customers and their consumers through innovation, engineering, and marketing.